Marketing for coaching
Coaching runs on trust and proof. Marketing for coaching must create authority and a steady pipeline, not just noise. Referrals help, but growth stalls without a clear offer and system. At 6th Man, we plug in as your marketing team. We clarify your niche and offer, then build a simple system that turns attention into booked sessions. You get strategy and hands-on execution, fast. We focus on outcomes you can measure, like cost per lead and cost per booked call.
Trusted by 20+ top companies.
You get a clear plan, fast execution, and full-funnel ownership. We focus on booked calls and revenue, not vanity metrics.
How we help coaching grow
Strategic clarity
We define your ideal client, sharpen your offer, and set a focused plan that guides every channel.
We build a clear path from click to booked session, with pages, pricing, and proof that convert.
Offer and funnel design
Content and authority
We turn your expertise into consistent content that builds trust and attracts qualified coaching demand.
We capture demand with paid search and social, and grow compounding traffic with SEO.
Paid acquisition and SEO
Average core web vitals score of websites we build
Ad spend in the last three years
Impressions from organic rankings in Google in 2024
5 star reviews on Google and Sortlist
Why coaching needs a different approach
Selling coaching is selling outcomes, not features.
Trust takes time, competition is crowded, and generic tactics rarely convert. We focus on offer clarity, proof, and a frictionless booking flow.
Launch fast, test weekly, and scale what the data proves.
We integrate with your team
Expect senior marketers in your Slack, on your standups, and accountable to weekly results.
What we bring to the game
Think of us as your secret weapon. We are quick to implement, efficient and always one step ahead in the race to dominate your market.
SEO
We don’t just drive traffic, we steal market share.
SEA
Every euro spent needs to contribute.
Paid Social
Data-driven strategies built for bottomline results. Dominate social media.
Webshops
Data-driven webshops built for bottomline results.
Websites
User-central design combined with conversion optimized development.
Automation
No wasted time, no wasted budget. Automate reports, slidedecks, proposals, summaries etc.
What
digital marketing team on demand
actually means
Work inside your company, not outside it.
We don't send reports from a distance. We join your tools, your meetings, and your workflow. Remote or on-site, whatever moves things forward.
Direct access to the people doing the work.You work with the strategists, developers, and specialists executing your marketing. No layers, no lost context, no waiting for approvals.
No account managers
Digital marketing skills under one roof.
Web, SEO, SEA, UX, and landing pages, all handled by one embedded team working toward the same goals.
No juniors finding their feet on your budget. The people we put in are the people who get it done.
Senior execution from day one.
Case Studies
Step into our cases, where each success story is a game-winning play that proves our strategies deliver the ultimate competitive edge.
Web app development for Factor 6
Factor 6 had a clear idea: an AI-powered platform that generates on-brand blog content, glossary entries, matching visuals, and rich items all from a single workflow. The problem? Nothing existed yet. We built the full platform from scratch in NextJS with Supabase, going from zero to a production-ready app designed for fast onboarding, reliable generation, and full operational visibility.
SaaS Webflow website: design and development for Factor 6
Factor 6 is an AI SEO content platform that turns keywords and brand inputs into research-backed, optimized articles. They had the product, but no website that could sell it. We designed and built a conversion-focused Webflow site from scratch, engineered to move visitors from first impression to demo request as fast as possible.
Campaign landingpage for Bomenplandag
Groenvanbijons needed a landingpage for their boomplantdag campaign, so we created a killer landingpage.
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Discovering organic search opportunities for Haystack
We guided Haystack through a Sprint 0, uncovering untapped organic search opportunities. This foundation gave them a clear SEO roadmap to grow visibility and attract their ideal audience.
Realtime auction application for Mercedes
We created a real time auction web application to use during the stars&fashion event of Mercedes VDH.
Website redesign for MDH
MD Hospitality had an outdated website that was difficult to manage. The result: a modern, fast, and fully CMS-driven website in three languages (NL/FR/EN), ready for growth.
Website design & development for Antiquair Online
Antiquair Online is a Leuven-based antique dealer specializing in buying vintage furniture, jewelry, design pieces, and collectibles. Their old website was dated, hard to manage, and invisible in search results. We designed and built a bespoke Webflow site that captures the authentic feel of the antique trade while providing a scalable SEO foundation with 19+ category landing pages, schema markup, and a CMS the team can manage independently.
Website redesign for ISL
Inboedelservice Leuven is a property clearance company serving Leuven, Hasselt, and Mechelen. Their old website was outdated, slow, and hard to manage. Visitors dropped off before requesting a quote, which meant leads were leaking at every step. We redesigned and rebuilt the entire site in Figma and Webflow, turning it into a fast, conversion-focused platform that the team can manage independently.
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Lead generation For SCALARA
The German proptech startup SCALARA needed a new stream of leads. We used SEA and SEO to gather them. The results speak for themselves.
SEO for deplantrekkers.com
On january 1st 2023, deplantrekkers.com started a trajectory with us with 1 simple goal: get more relevant organic traffic to grow the brand. The results? They are the biggest non-chain and non-farmer owned webshop in BeNeLux. We used SEO, SEA, automation and custom shopify developement on the webshop to get there.
Why choose 6th Man for coaching
You get a clear plan, fast execution, and full-funnel ownership. We focus on booked calls and revenue, not vanity metrics.
Senior-only team
Work directly with operators who have scaled expert-led businesses and coaching brands.
Speed to launch
We stand up strategy, pages, and campaigns in days, not months.
Offer-led strategy
We align your niche, pricing, and proof so marketing converts.
Full-funnel execution
From positioning to ads, content, email, and CRM, we run the engine end to end.
Transparent metrics
We track cost per lead, cost per booked call, and close rate so you see ROI.
Flexible engagement
Plug us in alongside your team or let us run point, with a clear scope and cadence. Ready to build a predictable pipeline of coaching clients? Let’s talk [Contact us].
Average rating based on 20+ reviews
6th Man brings deep experience and a pragmatic mindset, striking the right balance between ambition and realism while improving both internal and external processes
Their structured, step-by-step approach and sharp strategic thinking laid a strong foundation for our SEO strategy, with clear expectations set for long-term ROI.
Arthur and his team built a website for us from scratch that is seamlessly integrated with all the new tools needed to compete effectively with our colleagues.
The dedication, drive, and knowledge that Arthur brings to the table. A true expert in his field, he always works in a very well-founded manner. He ensures that you achieve results and also explains in clear language how the results were achieved and where there is still room for improvement. His eye for detail and the speed and openness of mutual communication were excellent.
Sixthman assisted us with a specific recruitment campaign. We were very surprised by the speed of the results!
Sixth Man worked very proactively and meticulously on our campaigns. They provided a total package, from setting up the advertisements to management and detailed reporting.
6th Man’s hands-on attitude and fast problem-solving made the collaboration smooth and efficient, delivering a website that simply looked right and worked as expected.
6th Man stayed sharply focused on our goals and delivered a highly functional website in a short timeframe, creating a clear improvement in both structure and performance.
